Howly Ballet

Identity Development

An identity for an online ballet technique platform. Providing professional tutorials, tips and masterclasses the Howly Ballet visuals and ident were developed using dancer movements and charcoal.

Client: Howly Ballet

Dancer + crumbled charcoal + huge sheet of paper = a catalogue of dance motivated marks. The lovely Evie Talbot, one of Howly Ballet’s students, came into the studio with some old pointe shoes and we let her rip on her very own floor canvas.